Wednesday, July 14, 2010

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Monday, May 17, 2010

YouTube and the new creative class

Five years ago, when online video was just getting started, individuals flocked to platforms like YouTube to share their stories with the world under the mantra "Broadcast Yourself."
A half decade after YouTube's birth, the site exceeds 2 billion views a day. It seems that everyone--from music labels to mainstream Hollywood studios to television networks--has joined the movement. Amid this vibrant, fertile, and expanding landscape, a creative class of budding, do-it-yourself media moguls--part distributor, part content creator, part producer, part entertainer-- is emerging.
The online-video ad market is growing up
A key catalyst for this new creative class is a maturing video monetization market. What was once mocked for offering mere online pennies, compared to analog dollars, has grown in effectiveness and sophistication to generate real revenue. The basic online display ad adjacent to a video has evolved to include in-stream ads, overlay ads, and even click-tobuy e-commerce links to sites like Amazon.com and iTunes.
In the last two years, for example, YouTube's home page went from offering one to now seven ad formats. Even online marketplaces have emerged to make it easy for anyone to buy and measure national cable television advertising across offline and online networks, all for as little as $20 per TV spot.
More ads, greater formats, and simpler sales methods enable a wider range of advertisers across the head, middle, and long tail of content. More advertisers bring more money to the savviest of online video content creators, and more money creates better content. The ecosystem is starting to feed itself.
Meet new media's emerging creative class
Fueled by the evolution and growth in advertising, new media's emerging creative class represents brands that few in the mainstream have heard of, yet it commands weekly audiences that often dwarf some of network television's biggest shows on a good night. Like the cable brands of the mid- and late 1970s (Showtime, HBO, etc.), their slow and steady success has transformed them into video juggernauts and positioned them to dominate the online (and potentially offline) video market in the years to come.
They are not only the actors and stars of their show, but they are the producers, the copy editors, and cinematographers; they work to market themselves, close advertising deals, and sometimes employ a team to support and promote them.
They have names like Machinima, Next New Networks, and Demand Media. Collectively, they represent billions and billions of online-video views. And many have transformed their fledgling businesses into successful and profitable online brands.
Take, for example, Shane Dawson, who commands more than 35 million monthly views across his latest YouTube videos. That exceeds the typical "American Idol" finale. Or YouTube user Phil DeFranco, whose channel on YouTube, as pointed out by a recent article in Fast Company, "has beaten 'Larry King Live' and 'The O'Reilly Factor' in daily audience." Views interest advertisers, and advertisers bring in money. As DeFranco points out in the same Fast Company article: "Some YouTubers in 2010 will make seven-figure incomes."
Independent musicians, likewise, are taking advantage of emerging revenue opportunities around online video to build a business by engaging their fans directly. Just one example is YouTube's Musician's Wanted campaign. The Partner Program extension enables independent musicians, bands, and labels to serve ads against and make money off of the original music videos they create, upload, and share on YouTube.
The secret of their success
New media's emerging creative class isn't lucky; it's just damn smart and hard-working. It's easy to dismiss a user like Lucas Cruikshank as a niche player whose obnoxious Fred Figglehorn character speaks only to tweens while making parents' ers bleed. The truth is, the 16-year-old and others like him are far savvier than the establishment thinks.
They are not only the actors and stars of their show, but they are the producers, the copy editors, and cinematographers; they work to market themselves, close advertising deals, and sometimes employ a team to support and promote them. They seek film projects, and engage brands and even traditional networks to potentially act as a distributor. After all, being able to directly reach an audience of 30 million 15-year-olds is clearly a channel many advertisers and established media would pay good money to connect with.
The emerging creative class is also young, so it gets the Internet. Its members understand that the Web affords them the unique opportunity to interact and engage with their fans. They do this by responding to comments, uploading and sharing response videos to fans, going to Twitter to share their latest videos, or connecting with and talking to fans on Facebook. They take advantage of deep analytical data provided to them by online platforms like YouTube to learn from and better understand what their audiences like and don't like; they study not only when they watch, but in what regions are they watching it.
One such partner, who was in the habit of uploading new videos on Wednesday mornings, noticed that most of his views took place on Thursday evenings. He started uploading new videos on Thursday evenings and immediately doubled his audience. Everyone has this data; it's just the new emerging creative class that understands how to find it and use it.
Enter the online rental
Online video producers--and more importantly, online-video consumers--are getting serious about transactions. A few years ago, the appetite wasn't there. But today, most platforms understand that not all content can, or should be, supported by the advertising model. The emerging creative class understands this and wants a scalable rental model that reflects its unique needs--in other words, a platform that has the flexibility to react, in real time, to market forces created by a dynamic and unpredictable online audience.
Given the proper tools, these content creators and distributors determine the cost and availability around their content. They will charge $5.99 the first week, $2.99 a month later, and then migrate to an ad-supported model to sustain demand and broaden their audience. This model is still in its earliest stages--after all, the vast majority of Netflix's revenue still comes from traditional mail route--but the times are changing, and so are consumer habits.
When it comes to the online-video revolution, we haven't even gotten past the first inch of the first yard. Only five years have passed, and there are many, many more years to come that will usher in more innovation, more users, and more smart and ambitious content creators.
The democratization of consumption and creation of online video have changed. Today, it is the young, nimble creator who understands that his audience must stay engaged; his competition is a mere click away, and if she doesn't use every tool at her disposal while controlling a 360-degree understanding of the business, someone smarter and faster will take the lead.
The money is already starting to come. The question really is, who is positioned to capitalize on it?
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GM Reports First Quarterly Profit Since 2007

Ten months after emerging from a government-orchestrated bankruptcy, General Motors Co. on Monday reported its first quarterly profit in three years, driven by dramatic cost reductions and improved global sales.
GM made $863 million in the first three months of 2010, compared with a $6 billion loss a year earlier, a performance that surprised analysts who expected more modest results. Revenue grew 40% to $31.5 billion, and the company generated $1 billion in cash.
But GM finance chief Chris Liddell warned that the next few quarters may not be as strong, as troubles loom in Europe and the U.S. recovery remains tenuous. Mr. Liddell, in a clear effort to avoid GM's old ways of promising results it couldn't deliver, made a point to play down the possibility that the solid quarter signals GM will go public this year.
"My mantra is to focus on the day job and the [initial public offering] will be successful," he said in an interview. That could happen anytime from a few months until next year, he said. "This is an industry where a lot of variables can change. There is no reward in my field for being overly optimistic."
GM is being propped up by about $43 billion in U.S. loans. The government can't try to recover the money until GM returns to the public stock markets and the Treasury can begin selling its 61% stake in the company.
Neal Boudette reports that the auto maker's financial situation improved dramatically as its sales rose and the company realized billions in cost savings from last year's bankruptcy reorganization.
However, the U.S. did share in GM's earnings, which totaled $1.66 per share. The company paid $203 million in dividends to the U.S. and Canadian governments and a union retiree health care trust, all of which are GM's preferred shareholders.
Several analysts had predicted GM would deliver a narrower profit and only break even in North America, where GM made $1.2 billion. One unexpected factor is that consumers were willing to pay more for GM vehicles. The higher prices contributed $1.7 billion in first-quarter revenue in North America despite the depressed auto market. U.S. sales rose 17% from 2009's first quarter.
"The biggest problems they've had for a long time is that they were effectively paying people to buy their vehicles" through incentives, said Deutsche Bank analyst Rod Lache. "This has tremendously positive implications in terms of what they can do."
GM has managed to drive up prices by building fewer vehicles and turning out cars and trucks more desirable to U.S. consumers, such as GM's revamped Chevrolet Equinox crossover, while tighter supply means the company's doesn't have to rely on deals to clear out inventory.
Another factor: In North America, GM's factories are operating at 84% of capacity, up from less than 40% a year ago. Underutilized factories are a major cost drain for auto makers.
The company, meantime, has increased global sales by 24% amid rapid growth in emerging markets, including China.
Cost reductions made possible by last year's bankruptcy were a major factor in GM's profit.
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The world's largest auto maker until a few years ago, GM shed thousands of jobs, shuttered factories and closed hundreds of U.S. dealers. It had $53 billion in debt going into bankruptcy but it now owes closer to $8 billion, according to the company. GM's interest expenses fell by $863 million.
Mr. Liddell said he sees no reason GM can't continue to make money, but warned that momentum in North America could be slowed by a sales slide or costly incentive war among auto makers.
He said GM likely won't be profitable in Europe until 2011, where the industry has been hit by an end of government "cash for clunkers" payments and the region's economic turmoil. The Chinese car market also is slowing.
Meantime, a number of factors that boosted GM's results won't be repeated in future quarters.
The car maker spent just 13% of its $6 billion capital budget in the first three months of 2010, meaning capital spending will increase in coming periods. The company also produced a larger-than-usual volume of high-margin trucks to replenish short supplies.
The results marked GM's first quarterly profit since it made $891 million in 2007's second quarter. The company lost more than $80 billion since 2005 and hasn't been profitable for a full year since 2004.
Last month, GM repaid a $6.7 billion U.S. government loan ahead of schedule, but it still faces the stigma of being a government-owned company.Just do it
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Thursday, April 22, 2010

Technology

Directions: You are allowed 30 minutes to write a composition on the topic Technology. You should write at least 150 words and you must base your composition on the outline below. 1. Technology is a necessary force in modern life. 2. But technology is not always a positive force in modern. Technology Technology is a necessary force in modern life. We use technology to develop economy, change our life and quicken the pace of development. Without it, we might still stay in a poor society. We might have no TVs, no computers and even no lights. We might have to work by hands instead of by machines and read many books to gain new knowledge instead of making use of computer nets. It's believed that technology improves our life. But technology is not always a positive force in modern life. If it is not used in the right way, it may be harmful and even dangerous to people. For example, as a result of advanced technology, computer viruses have been made by some people with personal purposes, and obviously everyone knows what harm they do. We can see that under the influence of the negative effect of technology, our society may be faced with a great danger. So we should make use of the positive force of technology to develop our modern life and reduce its negative effects.
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detection units


This article researched point-ahead servo control technology in space laser communications subsystems APT,this system was composed of point-ahead detection unit and point-ahead execute unit.In the design of detection unit,carried out the analysis and chi hair straighteners simulation for the factors that affect the detection accuracy as well as the design of QD pre-amplifier、pre-signal circuits、analog-to-digital conversion circuits and control hair straighteners circuits. In the design of point-ahead execute unit,the main design is FSM selection and control of FSM.Including the design of DA and FSM interface.By Combining with spot detection units,designed point-ahead servo cheap ralph lauren polo shirts execute control systems and placed emphasis on stability and selected a reasonable bandwidth so as to realize the high-precision detection.As the information adjusted by chi dazzle point-ahead servo control depended on GPS / INS data, the updated data frequency is usually lower than the 10Hz,So it did not need to have high bandwidth.Whether satellite to space Laser Communication Systems or ralph lauren polo shirts satellite to land laser communication systems,the adjusted amount of point-ahead is no more than 100μrad.
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transfer requirements

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quality improvement

1. Push / coach the project team towards total product quality best clothes blog improvement by deploying quality tools such as Six-Sigma , Lean Sigma, critical parameters management, PM. 2. Optimize current production flow via project management skill for incoming cheap polo shirts material quality, Assembly handling, testing, Quality Check, Packing best clothes blog process. Ensure quality activities from all departments are properly fulfilled. 3. Drive the product yield improvement activities with worldwide IBM team for design, test code, supplier commodity to discount wedding prom dresses meet the production target and cost reduction. 4. Leading ESD project improvement to cover all brand server production, involve in internal Audit. 5. New product / process quality dresses 1std leader, facility on quality control process set up high-end server functional parameter cheap nike shoes optimization. 6. Set up team goal, optimize organization structure, improve team member's satisfaction.
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Sunday, March 14, 2010

antenna initialization


Calculation formula and aiming satellite measures in the process of antenna initialization has been presented in accordance with the two assignments of antenna's initial pointing and disturbance isolating. Several familiar tracking methods has been introduced and compared, and finally program tracking method has been adopted to realize the adjustment of initial antenna pointing.Secondly, this paper introduces the modular design used to the system's software. Also, three-axis control strategy has been applied to the antenna tracking system, and feed forward control based on the interrupt which can be measured is used to elevation and cross-level control, while the integration of outputs of gyroscopes are used to realize the position feedback in azimuth control. Particularly the Expert PID algorithm has been applied to the azimuth stabilized control which is proved feasible through the simulation. Kalman filtering has been applied to deal with the gyroscopes' zero drift, and dynamically adjust their zero values.Lastly, the result of system commissioning and error analysis has been given, as well the improvement direction of the system.

Wednesday, March 10, 2010

Dead Cold

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A Clever Boy


One fine morning in summer, four boys–John, Tom, Ted and Peter–were playing football in a wood.Do you want this pair of nike trainers? All of a sudden John kicked a high ball. Ted tried to catch it, but failed.So he ran after the ball, but unfortunatcly it fell into a hole.How much do these cheap straighteners cost? The four boys wanted to get it back. But the hole was too deep for them to reach the ball. They were very anxious, because the ball was borrowed from a friend.You can pay for Lacoste Polo Shirts by credit card here.
  Seeing this, Peter disappeared and came back with a big bucket of water, then he poured water into the hole.The ball floated up when the hole was full of walter. They promptly picked the ball up and went on with their game.
you are the only one who feels betrayed
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Tips for Price Per Head Sportsbook Outsourcing

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Familiar with China import & export include customs & CIQ operation,regualtion.You can own those chi straighteners.Over 10 years mulitnational supply chain area experience.Start work from the bottom, make progress step by step. Work hard in passion, think different sense. Always honest to the company, keep ethics. Help each other happily, good team work sense.
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Thursday, March 4, 2010

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Thursday, February 4, 2010

territory sales manager

responsible to Zhuhai、Guangzhou & Shaoguan's sales achievements。 Big Account、 Key Account and the Wholesale Key Account management Su ning Guangzhou Branch sales management responsible for NDRP/PDRP/OS business development Sales Force team management (such as target setting, training, prompting ect )Zhuhai area full channel sales value ach ¥130 million/ half year, achievement ratio 139.3%, market share 52.7%, growth 8.5%
Shaoguan area full channel sales value ach ¥47.3 million/ half year, achievement ratio 113.7%, market share 46.4% ,growth 10.4%
Guangzhou responsible area full channel sales value ach ¥47.8 million/ half year, achievement ratio 111.1%, market share 43.3%,growth 2.1%
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The Neutrality of American in the Early World War II

The establishment of the Third Reich influenced events in American history by starting a chain of events which culminated in war between Germany and the United States. The compete destruction of democracy, the persecution of Jews, the war on religion, the cruelty and barbarism of the Nazis, and especially the plans of Germany and her allies, Italy and Japan, for world conquest caused great indignation in this country and brought on fear of another world war. While speaking out against Hitler’s atrocities, the American people generally favored isolationist policies and neutrality. The Neutrality Acts of 1935 and 1936 prohibited trade with any belligerents or loans to them. In 1937 the President was empowered to declare an arms embargo in wars between nations at his discretion.
American opinion began to change somewhat after President Roosevelt’s “quarantine the aggressor” speech at Chicago (1937) in which he severely criticized Hitler’s policies. Germany’s seizure of Austria and the Munich Pact for the partition of Czechoslovakia (1938) also aroused the American people. The conquest of Czechoslovakia in March, 1939 was another rude awakening to the menace of the Third Reich. In August,1939 came the shock of the Nazi-soviet Pact and in September the attack on Poland and the outbreak of European war. The United States attempted to maintain neutrality in spite of sympathy for the democracies arrayed against the Third Reich. The Neutrality Act of 1939 repealed the arms embargo and permitted “cash and carry” exports of arms to belligerent nations. A strong national defense program was begun. A draft act was passed (1940) to strengthen the military services. A Lend Act (1941) authorized the President to sell, exchange, or lend materials to any country deemed necessary by him for the defense of the United States. Help was given to Britain by exchanging certain overage destroyers for the right to establish American bases in British territory in the Western Hemisphere. In August, 1940 President Roosevelt and Prime Minister Churchill met and issued the Atlantic Charter which proclaimed the kind of a world which should be established after the war. In December, 1941, Japan launched the unprovoked attack on the United States at Pearl Harbor. Immediately thereafter, Germany declared war on the United States.

All That I Did


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I dressed like a loser
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you from loving me, and now I; m half a man I creep
about in the back of your head, leaving you to wonder if there's more
now you think you know me
but you don't know me, you can't see
how could you ever know just all that I did
did to save you from loving me, my dear I hid
hid myself from you, for your own good
how could?

(the rest is screamed)
how could you know just all that i did?
all that i did! all that i did! all that i did! all that i did!

ALL FOR YOU! ! ! !

Be Bravery—Success Is Not Far Away!

Have you ever been alone for a long time? Can you stay on a solitary island for almost 30 years? Do you know how to make clothes with animals’ furs and build a house by yourself? The answers to these questions are obvious—No, we can’t, at least most of us can’t. But one person can do those things. Who is he? He is Robinson Crusoe. Actually, Robinson Crusoe is not a person in reality. He is just a man created by Daniel Defoe, a prestigious writer in England who used to be a spy and a reporter.  Robinson was a young man who hated the monotonous life in England and wanted to become a sailor. Despite of the prevention of his father, he decided to travel around the world by ship. Robison is a brave explorer, wonderful sailor, and a clever man. With his strong (tenacious) willpower and determination, his dream became true. He had the courage to fight with the bad environment, and worked hard. Robison challenged himself to adversity and did something special.   Robinson was called a brave explorer, because he had a lot of amazing experiences, and never was afraid of the wild animals and people. Robinson was also a wonderful sailor for he was the only one who survived.   Simultaneously,he was also a clever man: He made a house with a strong fence just using the ship’s sails, ropes, and pieces of wood. In the evening, there was no light. But Robinson was a man full of ideas; he found out that the fat of dead animals can be used to make light. From then on, the island was in light. Some time later, maybe about 23 years later, Robison saved a wild man, the man was so grateful to him. Robison called the man “man Friday” and they went back to England together. The psychologist said “The desire to suffer and conquer danger is human nature”, but what supported Robinson to live in the solitary island for 27 years? Well, as I see it, it is mainly due to his courage.   This book tells me that only if we persevered unremittingly, and were not afraid of any problem, could we overcome all the difficulties and be a successful man who laughs to the end.And right after I had finished reading, this book influenced me a lot. I still remember the first time when I took part in “New concept English reciting competition”.  I used to believe that all the contestants are elite, and they all are the brightest students. I just think I am so negligible that no one will notice me. Time passed quickly, the day of quarter final came. I had hesitated for a long time. Should I enter the competition? Or, should I wait for another chance? Just as I was shilly-shally, I came across a book by chance. And I also came across a comment about the book The life and Strange Surprising Adventures of Robinson Crusoe, which influenced me a lot in my later study and life. I like this story very much and like Robinson’s bravery, cleverness, especially his great courage, so I read the comment on the book carefully, think entirely and critically and really learn a lot from this book and its hero. Up to now, I still could remember some of the famous words. And I do realize that I should be a person like Robinson - a man who has tenacious willpower and courage, who is brave enough to challenge everything.   Well, I think you all know the result without my telling you. I entered the contest, and won the third prize. The fact proves everything. You just should need to be brave, just like me, especially like Robinson, and I think then it is just you not others that will be the last winner. Trust me! Robinson and his great courage and bravery will always be with us.    Come on, guys! Be yourself and advance bravely. Success is not far away with you!

If I Rest,I Rust

The significant inscription found on an old key---“If I rest, I rust”---would be an excellent motto for those who are afflicted with the slightest bit of idleness. Even the most industrious person might adopt it with advantage to serve as a reminder that, if one allows his faculties to rest, like the iron in the unused key, they will soon show signs of rust and, ultimately, cannot do the work required of them.

  Those who would attain the heights reached and kept by great men must keep their faculties polished by constant use, so that they may unlock the doors of knowledge, the gate that guard the entrances to the professions, to science, art, literature, agriculture---every department of human endeavor.

  Industry keeps bright the key that opens the treasury of achievement. If Hugh Miller, after toiling all day in a quarry, had devoted his evenings to rest and recreation, he would never have become a famous geologist. The celebrated mathematician, Edmund Stone, would never have published a mathematical dictionary, never have found the key to science of mathematics, if he had given his spare moments to idleness, had the little Scotch lad, Ferguson, allowed the busy brain to go to sleep while he tended sheep on the hillside instead of calculating the position of the stars by a string of beads, he would never have become a famous astronomer.

  Labor vanquishes all---not inconstant, spasmodic, or ill-directed labor; but faithful, unremitting, daily effort toward a well-directed purpose. Just as truly as eternal vigilance is the price of liberty, so is eternal industry the price of noble and enduring success.